global news

Kyle Weatherman and Brand South Africa Team Up

Kyle Weatherman and Brand South Africa Team Up at Atlanta Kyle Weatherman to Pilot Brand South Africa No. 91 at Atlanta Motor Speedway LAKE WALES, FL, (August 2

Admin1

Kyle Weatherman and Brand South Africa Team Up at Atlanta

Kyle Weatherman to Pilot Brand South Africa No. 91 at Atlanta Motor Speedway

LAKE WALES, FL, (August 29, 2024)—Following NASCAR’s announcement to expand the 2025 schedule internationally, taking the NASCAR Cup and Xfinity Series to Mexico City, DGM Racing is proud to introduce Brand South Africa, a vibrant, international sponsor of the team’s No. 91 at Atlanta Motor Speedway.
DGM Racing announced today that Brand South Africa will partner with Kyle Weatherman and the No. 91 Chevrolet Camaro to promote South Africa and several South African companies. As primary partners of the event, DGM Racing’s flagship car will feature Brand South Africa on the hood and Superformance will adorn the rear quarter panel. Additional partners joining Brand South Africa include the Black Coffee Foundation, the charitable arm of South Africa’s top DJ, Black Coffee, the SA Chamber of Commerce, South Africa’s United States-based chamber of commerce, Switch Energy Drink, Veldskoen and The International Rhino Foundation. “Motorsports can be such a unifying force in the world,” said Lance Stander, Superformance and Shelby Legendary Cars CEO. “Superformance’s sponsorship of Kyle Weatherman and the No. 91 NASCAR Xfinity car demonstrates that global bond. The No. 91 team will proudly wear the colors and flag of South Africa, where my family and Superformance began. During the 1960s, Ford connected their racing programs across the globe by using their revered NASCAR 427 engine in the same Le Mans-winning GT40s that Superformance builds in South Africa today. The deep connection between countries, companies, and families will proudly be on display with the Brand South Africa Chevrolet.” Brand South Africa is a South African government agency responsible for promoting the country’s image domestically and internationally. Its primary goal is to manage South Africa’s brand reputation, ensuring that the country is recognized for its strengths and attractiveness as a destination for investment, tourism, and international cooperation.
“It is always exciting to welcome new sponsors to the team, and this time, I feel like I am welcoming an entire country! I am looking forward to getting to know Brand South Africa and Superformance and all of the participating partners as we shed light on many South African companies this weekend,” said Kyle Weatherman, who will pilot the No. 91. “I also want to send a special thank you to the guys at Superformance for letting me drive one of their prized high-performance cars this weekend around Atlanta. I promise I will return it, guys!” Superformance is based in Jupiter, Florida, and specializes in the production of high-quality replica and continuation cars. The company is renowned for manufacturing licensed replicas of iconic American sports cars, such as the Shelby Cobra, Ford GT40, and Chevrolet Corvette Grand Sport. Brand South Africa views their involvement with NASCAR as a great way to strengthen partnerships and make new connections in the United States while exposing South Africans to events that make the United States unique. The Brand South Africa racing partnership weekend includes a special event at Yebo, an Atlanta premier South African restaurant. On Friday night, Weatherman, VIPs, and dignitaries from multiple South African companies and organizations will come together to discuss business opportunities and racing. “This event marks the culmination of six years of partnering with Brand South Africa across the various NASCAR series,” said project coordinator Arnout Kok. “From humble beginnings, the collaboration has grown each year, so I’m delighted to have Brand South Africa, along with some amazing South African brands such as Superformance and the South African Chamber of Commerce, join us in Atlanta. “This will be the first time that a NASCAR race car in the Top 3 Series will be dedicated to promoting South Africa and South African businesses, continued Kok. “We are excited to be partnering with DGM Racing & Kyle Weatherman for the Focused Health 250 at Atlanta Motor Speedway.” Tune in to watch the NASCAR Xfinity Series Focused Health 250 race at Atlanta Motor Speedway on Saturday, September 7, at 3:00 p.m. ET. The race will be broadcast on the CW Network, MRN, and SiriusXM NASCAR Radio (Ch. 90).

Admin1

Join our community

Register to connect with us

Your bridge to South Africa, wherever you are. Get the best stories and local events sent your way. It’s the easiest way to stay connected to our community. Register today.

Create an account