There has never been a more exciting time to be a Global South African. Wherever we live, work or travel, we remain part of South Africa’s evolving story. We’re connected to a continent whose creativity, ambition and influence are helping shape the African century. Brand South Africa created the Global South African (GSA) network to bring this worldwide community together, celebrate our shared identity and harness our collective potential to build a stronger, more inclusive and globally respected South Africa.
At the heart of the GSA vision is Ubuntu: the belief that our humanity is deeply connected and that we’re stronger when we support one another. Since the dawn of democracy in 1994, South Africans have shown what can be achieved through shared purpose. From Nelson Mandela becoming our first democratically elected president, to hosting the 2010 FIFA World Cup and winning the Rugby World Cup in 1995, 2007, 2019, and 2023. These milestones reflect our resilience, creativity and ability to unite, while South African excellence continues to make an impact in communities and industries around the world.
South Africans living, working or travelling abroad are often among the first points of contact for people seeking to understand our country. Through the relationships we build, the conversations we have and the work we do, we carry South Africa’s story across borders. We help open doors to investment, partnerships, tourism, trade and collaboration while showing the world what South Africans are capable of and the contribution we can make to global challenges.
Our story is still being written, and every Global South African has a role to play. By joining the GSA network, you become part of a community committed to advancing South Africa’s interests and embodying the spirit of Ubuntu wherever you are.
Together, and in line with the National Development Plan: Vision 2030, we can help build an inclusive economy, a socially cohesive nation and a future that reflects the very best of South Africa.
