Global South Africans (GSA) is a project led by Brand South Africa to enlist the talent, experience and credibility of South Africans living abroad, permanently or temporarily, to help realise the promise South Africa demonstrated in the “miracle” of 1994 and reaffirmed with our successful hosting of the 2010 Soccer World Cup.
Brand South Africa has launched the Global South African programme in the conviction that you and hundreds of thousands of South Africans like you can be priceless resource for our country – your country – as we strive to compete and win in the global economy. By becoming part of the GSA network, you are saying you want to act as a “brand ambassador” for the country. You believe in South Africa, love the place and want to help us reach our full potential for the benefit of all our people and the continent of which we are part.
The World Cup has done much to break down stereotypes about South Africa and to demonstrate that, in spite of a number of very real challenges, we deserve a place on the A-list of emerging market economies. We need to build on the reputational momentum the World Cup has given us and on what the Cup has done to bring our nation and our diaspora together.
South Africans living or travelling abroad will very often be the first point of contact and reference for people overseas whose judgements and decisions have a profound impact on the fortunes of our country. Global South Africans can show the world what South Africans are made of, why we are worth investing in and partnering with and how we can help find creative solutions to the gamut of the world’s problems, from poverty to climate change to inter-communal and regional conflict.
This is an exciting time to be a Global South African – to be part of the South African story, to be a son or daughter of Africa, to be connected directly to what we confidently predict will be the African century.